Studio Brief 1- 'Take on Me'

a-ha- 'Take on Me'

The method of making a music video with rotoscope was most famously done when a-ah created their classic song ' Take on Me' ,which was make famous not only for the song but for the video that accompanies it.

The purpose of this video was to show what it would look like if real people suddenly turned into animated characters, this is interesting because it makes it seem that characters in books and on shows are trapped so it is a deconstructive genre that looks at characters as real people with real lives.

The audience for this would be people who like this form of music as it is a very classic song but for the animation i would say it could be for all ages but older people would understand it is a love story of the guy falling for the woman and breaking out of his world to be in hers in this style of metaphor.

The character designs in this would have been a lot easier to make than doing them from scratch as the use of rotoscope means that the actors were doing all the movement and the characters, which were their animated selves, were drawn on top.