Samaritans Campaign
After looking at the three briefs i found the campaign to be the one i was most interested in pursuing, this was after finding out about Samaritans and the work they do as i really wanted to show an animation that had a purpose and message to the public. Oxfam was another one that could be chosen, they help people all around the world with poverty and helping people to have better lives in 3rd world countries. This was also an interesting charity but i found i was leaning more towards Samaritans as i have a more personal connection to the foundation which i think i can use to enlighten people on what it is like to be suffering with depression in todays society.
The brief is to raise awareness in the charity with a 30 second long animation that is precisely that time constraint as they are allotted exactly 30 seconds per advert. They did not specify medium or technique for the project so i will be able to experiment with different looks to get the best one for my brief.
Samaritans did ask in the brief that the end animation must be sympathetic to the viewers as the organisation is there to help and i wouldn't want to offend or make a campaign that was useless and didn't have an effect on the viewers that wasn't positive or to show the illness properly. I think there is also a boundary that shouldn't be crossed as some end up too graphic and sad for people to watch which i dont want, i just want to show enough for people to understand my message.
The last thing they ask is that the contact details and logo be visible for 5 seconds at least as this is to show people the number they can call if they need help so i will try to show these for as long as possible so the audience can write them down in time if needed.
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